Some forms of online marketing communication can succeed in catching and holding the user's interest, such as blogs, rich media ads and videos. With the Internet, there is a greater opportunity to collect marketing research about two-way feedback from customers through online surveys, forums or blog comments. Marketing research information is also available from the web site itself, since every time a user click on a link, the websites records the time of their visit and the file that they look at, as well as other things. The information can be analyzed later to gain a better understanding of customer profiles and behaviors. Disneyland websites is provided the about services which is particularly effective Internet Marketing...
http://park.hongkongdisneyland.com/hkdl/html/Summer/en_US/index.html
http://www.disney.com.hk/en/index_flash.html
Customers can sign up to join disney.com.HK!
Members of Disney.com.hk gain access to...can enjoy their exclusive content area as well a quality for online completions and events simply by using the user ID/Password you've selected during the registration process. Disney news mail is their free online newsletter that provides us with the latest information on Disney products and services, as well as news on upcoming events.
Also, user clicks on a link, http://wap.disney.com.hk/, http://park.hongkongdisneyland.com.hk/. to check more information from Disney, download a wallpaper, screen saver, themes, java games and more of Disney to your phone, user can be forward the about lovely pictures to their friends. It can be set up an indirect marketing.
Ineffective ad, "Mengniuir" which is famed dairy's producer in China.
Their user's cannot find the details information for their product, no two-way communication, no using a marketing concept in websites. I sgguest "Mengniuir" to improve their digital technologies information system to help sell their goods or services. And, let customer know more about their product, use of a company website in conjunction with promotional techniques such as banner advertising...etc.
I agree ! There is a big contrast between the level of user engagement on the Disney and Mengiu web site. Although Mengniu sells milk products instead of entertainment (like Disney), there are still opportunities for them to present a more interactive and engaging web site. A good example that Mengniu could follow would be Stonyfield Farm Yogurt (http://www.stonyfield.com/).
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