Session 3: Assigment One Question

Online Booking

Select Dates > Select Flights > Fare Details > Passengers > Payment > Confirmation

Most of the HK's people don't have patience on waiting, also they don't waste their time and energy on repeat action. CRM can be improving "History System" to LET'S customer only for few clicks to completed flight reservation. (e.g. only select my ID & password, its shown flight history to let me choose silimer flight, meal favor, pay history-credit card...etc.)

Benefits, Customers interacting with a company perceive the business as single entity, despite often interacting with a number of employees in different roes and departments (Sales, marketing, management…etc.). CRM is a combination of policies, processes, and strategies, implemented by an organization to unify its customer interactions and provide a means to track customer information. It involves the of technology in attracting new and profitable customer.

Information gained through CRM initiatives can support the development of marketing strategy by developing the organization's knowledge in areas such as identifying customer segments, improving customer retaliation improving product offerings (by better understanding customer needs), and by identifying the organization's most profitable customers.