Session 5 - Assignment One Question

MS Access applications developed for your business are the perfect solution for many small to mid-sized database needs. Whether you are looking to create a new Microsoft Access application, upgrade, or modify an existing MS Access application, System database architects can show you how your business can get the most out of this powerful Microsoft application. Easy-to-maintain, if there are two basic principles behind relation database design. The first principle is that duplicate information is bad. It wastes space and increase the likelihood of error and inconsistencies. The second principle is that the correctness and completeness of information is important. If our database contains incorrect information, any reports that pull information from the database will also contain incorrect information. MS Access can help us to solve this problem. For example, “Customer Name”, if we duplicate a customer name in system we cannot to calculate the correct Sales turnover, accounting report will also contain incorrect information. Therefore, we can fix a system to automatic assign a customer code for each customer name to avoid duplicate data in database system. And, MS Access can help us to consist of one or more record. It’s also possible for a table to be empty (i.e. order processing, customer name, model no., customer P/O no., and order quantity….etc.) Each record is made up of fields or data elements. The fields contain whatever properties or characteristics you want to store in each record. Also, we can used for selecting to view records, used for data input to display, used for formatting, calculating, printing, summarizing data...

Session 4 - Assignment One Question

Some forms of online marketing communication can succeed in catching and holding the user's interest, such as blogs, rich media ads and videos. With the Internet, there is a greater opportunity to collect marketing research about two-way feedback from customers through online surveys, forums or blog comments. Marketing research information is also available from the web site itself, since every time a user click on a link, the websites records the time of their visit and the file that they look at, as well as other things. The information can be analyzed later to gain a better understanding of customer profiles and behaviors. Disneyland websites is provided the about services which is particularly effective Internet Marketing...

http://park.hongkongdisneyland.com/hkdl/html/Summer/en_US/index.html
http://www.disney.com.hk/en/index_flash.html

Customers can sign up to join disney.com.HK!
Members of Disney.com.hk gain access to...can enjoy their exclusive content area as well a quality for online completions and events simply by using the user ID/Password you've selected during the registration process. Disney news mail is their free online newsletter that provides us with the latest information on Disney products and services, as well as news on upcoming events.　

Also, user clicks on a link, http://wap.disney.com.hk/, http://park.hongkongdisneyland.com.hk/. to check more information from Disney, download a wallpaper, screen saver, themes, java games and more of Disney to your phone, user can be forward the about lovely pictures to their friends. It can be set up an indirect marketing.

Ineffective ad, "Mengniuir" which is famed dairy's producer in China.

Their user's cannot find the details information for their product, no two-way communication, no using a marketing concept in websites. I sgguest "Mengniuir" to improve their digital technologies information system to help sell their goods or services. And, let customer know more about their product, use of a company website in conjunction with promotional techniques such as banner advertising...etc.

http://www.mengniuir.com/index.asp